Events not showing up

Updated July 2026 · 1 min read

When events stop arriving in GA4, Meta or another platform, the cause is nearly always one of five things. Work through this checklist in order — most setups are fixed by step three.

Run the checklist in order

1. Is the container Active? Open the container and check its status on the dashboard. Provisioning normally finishes in under a minute — until the container is up, nothing can reach it.
2. Is the domain Active? If you send events to a custom domain, check its status in the Domains tab. A Pending domain means DNS or SSL isn't ready yet, so every request to it fails — see Domain stuck on Pending.
3. Is the server container URL correct? In your web Google Tag Manager container or platform tag, the server container URL must match your tagging domain exactly — https://, no typos, no extra path. This is the single most common cause.
4. Does preview mode show requests? Open Preview and debug mode and load your site in another tab. Requests appearing there but not in the platform means the connection works and a tag inside the server container is misconfigured. No requests at all means the browser isn't sending — go back to step 3.
5. Is consent blocking the tags? If your consent banner denies analytics or ad storage, web tags never fire, so nothing reaches the server. Accept consent in a fresh browser session and test again.

Still nothing?

Open Container logs and look for rejected requests — the response codes usually point straight at the cause.