Conversions go dark
Ad blockers, Safari’s Intelligent Tracking Prevention, and shrinking cookie lifetimes quietly drop more of your client-side events every quarter. The conversions still happen on your site — they just never get reported.
The server-side
tracking platform
Recover the conversions browsers block and send complete, first-party data back to Google and Meta — live in minutes, no dev team needed.
Google Analytics 4Meta AdsGoogle AdsTikTokShopifyWooCommerceSnapchatPinterestLinkedInBigQueryGoogle Analytics 4Meta AdsGoogle AdsTikTokShopifyWooCommerceSnapchatPinterestLinkedInBigQuery
Your pipeline, first-party and running — while the browser keeps getting more hostile.
How it worksThe Problem
Conversions you already earned never make it back to the platforms spending your budget.
The sales still happen. The signal that proves them now runs through a hostile browser — blockers, Safari’s tracking prevention, ever-shorter cookies — and thins out long before it reaches Google or Meta.
Budget chases ghosts
When the signal reaching Google and Meta is partial or mismatched, their algorithms optimize toward the wrong people. You pay full price for blurry data, and the bidding follows it.
A second job
Server-side GTM fixes the signal, but running it yourself means GCP, containers, scaling, uptime, and security to own. It’s infrastructure work nobody on your team signed up for.
↓The fix is well understood. The real question is where your data should live — and who should have to run it.
The Shift
Your data should live on ground you own, captured before the browser can touch it.
Stop collecting in the browser, where blockers and ITP get the last word. Move the point of collection to a first-party server on your own domain, where the signal is caught the moment it happens — and let someone else run it.
Browser-side
Client-side collection runs at the mercy of ad and content blockers, Safari ITP, and shrinking cookie lifetimes — so the signal arrives fragile and partial.
Server-side
First-party collection on infrastructure you own, on your own domain — the signal is captured before the browser can strip it, so it stays durable and complete.
How it works
First-party collection, server-to-server delivery, run for you.
Your site and app send events to a managed server-side container on your own domain. It collects and processes them first-party, then forwards clean data to your platforms. You own the endpoint; TagVolt keeps it running.
Your site & app
Where events begin
TagVolt
Your server
sGTM · your domain
- GA4
- Google Ads
- Meta CAPI
- + and more
Point first-party
Send your site and app to an endpoint on your own subdomain — same origin as your users. Traffic stays first-party, in your house.
Collect server-side
Your managed container collects and processes each event server-side, first-party, before the browser can drop or strip it.
Forward clean
Consented, processed data is sent server-to-server to GA4, Google Ads, Meta’s Conversions API, and more.
TagVolt runs the server for you — we host it, scale it, secure it, and keep it online. No GCP project, no containers, no scaling, nothing to be on-call for. The collection point is yours; the operations are ours.
Capabilities
All the power.
None of the plumbing.
A complete server-side platform — provisioning, domains, scaling, billing, and observability — managed end to end, so your team ships tracking instead of infrastructure.
Managed hosting
Production sGTM, fully managed
We run Google’s official server-side container on managed compute — provisioned, secured, and scaled for you.
No serversNo SSL setupNo DockerAuto-scaling
Custom domains
First-party by default
One CNAME, auto-issued SSL — tracking on your own root domain.
track.yourbrand.com
Reliability
Built to stay up
Serving + preview, health-checked and auto-recovered.
Operational
Workspaces
Made for agencies
Every client in one workspace, with shared access.
ACAcme Co.2 containers
NVNova Labs1 container
Pooled billing
One bill, per workspace
Usage pools across the workspace — not per container.
→
1 invoice
Transparency
Usage you can see
Real request metering from your own server logs.
1.24Mrequests metered this cycle
Why TagVolt
Built for the people who own the data — and the ones who run it.
Better signal for marketers, full control for developers, and one place to run every client.
Cleaner signal, no engineering required.
- Recover conversions lost to ad blockers, ITP, and short-lived cookies.
- Send cleaner, more complete data to your ad platforms.
- Ship server-side tracking without waiting on an engineering sprint.
Full control of the container, none of the ops.
- Own the sGTM container outright, with logs, preview, and live debug.
- Run it on your own first-party domain, automated through an API.
- No servers to provision, patch, or scale — we keep it online.
For agencies
One workspace.
Every client.
TagVolt is built for the people who run tracking for everyone else. Spin up containers per client, share access with your team, and roll it all into a single, predictable bill.
Acme AgencyWorkspace
workspace plan · VoltACMKJL+2
Shared accessClientContainersUsage this cycleStatus
ACAcme Co.
21.4M
LiveNVNova Labs
1820K
LiveOROrbit Retail
32.1M
LiveHLHelio Health
1340K
ProvisioningPooled this cycle
4.66Mrequests · all clients
→One invoice · workspace plan
One pane, every client
Spin up and run containers for each client from a single workspace — no juggling separate logins, accounts, or invoices.
Agency role & shared access
Invite teammates and clients with the right permissions. Hand off access to a container cleanly when an engagement ends — and revoke it just as fast.
Billed once, pooled
Usage rolls up across the entire workspace into one predictable plan. Mark it up, pass it through, or absorb it — your call.
Built for the agency model — not bolted on.
Explore agency plans →Built by the team behind
14,000+
server-side tracking implementations shipped — and counting.
Handled at the source
Browser-tracking limits, solved server-side — not patched over in the tag.
Cleaner signal
More complete, first-party data sent back to Google and Meta.
Fully managed
Server-side infrastructure we host, scale, and keep online for you.
The trade-off
Do it yourself?
Do the math.
Running your own server-side container is absolutely possible. It’s also a standing infrastructure project — cloud setup, certificates, scaling, monitoring, and a bill that grows with every request. Same outcome, two very different paths.
Time to production
~10minutes
Monthly costFlat & predictable
Who maintains it
We do
InfrastructureFully managed for you
Scaling & uptimeAuto-scaled & auto-recovered
Cost modelOne pooled plan, predictable
Expertise neededClick create
MaintenanceWe run it, end to end
Same result. Minutes, not months — and someone else keeps it running.
Why it holds up
Specialists, not a side feature
Built by the team behind 14,000+ server-side tracking implementations, so the hard parts are already solved.
Your domain, your data
Standard server-side GTM on a domain you own — portable, with no lock-in, leave anytime.
Priced to grow
Seven tiers from Free to Powerhouse — start free and scale only when you do.
Pricing
Pricing built forfreelancers, growing sites, agencies, and high-traffic stores.
From a single free container to agency scale — pay for the requests and containers you use, nothing else.
View plans & pricingSee every tier and what’s included — starts free, no card required.
Every plan includesManaged server-side GTM hostingCustom domainSSLGlobal CDN
Tracking checker
Is your tracking leaking?
Point it at your store. We load it in a real browser, record the tracking requests the page makes, and show you what we saw — and what we could not see. No email required.
We check:Real browser · about 30 secondsNo email wallSame-site vs cross-siteTracking-named cookie count
FAQ
Questions, answered.
Instead of firing tracking tags from the visitor’s browser, the page sends one request to a server you control, on your own domain. That server decides what to forward to your analytics and ad tools. The result is more reliable measurement, a lighter site, and full control over your data.
No. TagVolt provisions and manages the container, SSL, scaling, and monitoring for you. If you can add a CNAME record to your DNS, you can run production server-side tracking.
The opposite. Moving tags off the browser means fewer third-party scripts competing for the main thread, which typically improves Core Web Vitals like LCP and INP — the metrics that affect both rankings and conversion.
Yes. It’s a permanent free tier, not a trial. Run a production container at no cost for as long as you like, and upgrade only when your request volume genuinely grows.
You point a subdomain of your site — say metrics.yourbrand.com — at TagVolt with a single CNAME. We issue and renew the SSL certificate automatically, so tracking runs in genuine first-party context on your own root domain.
You do. TagVolt hosts the infrastructure; you decide what’s collected, what’s redacted, and where it’s forwarded. Strip PII and honor consent right at the server, before anything leaves your perimeter.
Yes. Bring your existing server container configuration, point your domain at TagVolt, and you’re running — no rebuild required.
A request is each event your server receives and processes. Usage is metered from your own server logs and pooled across your entire workspace — so you’re billed for one predictable plan, not per container.
Ready when you are
Start free
in minutes.
No card. No servers. No Docker. Just your signal — owned, clean, and finally flowing the way it should.
Permanent free plan · battle-tested across 14,000+ implementations