Numbers never match
Shopify says 120 orders. Meta says 74. GA4 says something else. Every report undercounts in its own way, and none of them can be trusted.
The Problem
Ads drive the sales. Broken tracking hides them.
Orders keep landing, yet Ads Manager reports only a fraction of them and ROAS looks worse than reality. The campaigns aren't the problem. Ad blockers, Safari ITP and iOS privacy rules quietly break browser-based conversion tracking before the data ever reaches Google or Meta.
Ad budgets learn from bad data
Meta and Google Ads optimize toward the conversions they can see. When many go missing, the algorithm chases the wrong people and cost per purchase keeps climbing.
Winning ads get switched off
A campaign looks unprofitable, so it gets paused. A week later, sales dip. Without complete data, winners get cut, losers get funded, and scaling turns into guesswork.
↓It's not a traffic problem. It's a tracking problem, and it's fixable.
The Shift
Your data should live on ground you own, captured before the browser can touch it.
Stop collecting in the browser, where blockers and ITP get the last word. Move the point of collection to a first-party server on your own domain, where the signal is caught the moment it happens. Then let someone else run it.
58% of conversions delivered, lost to blockers, ITP and short cookies
Browser-side
Client-side collection runs at the mercy of ad and content blockers, Safari ITP, and shrinking cookie lifetimes, so the signal arrives fragile and partial.
Server-side
First-party collection on infrastructure you own, on your own domain. The signal is captured before the browser can strip it, so it stays durable and complete.
How it works
Follow one sale from checkout to every ad platform.
This is what happens to a single order in the milliseconds after a shopper pays. Every step runs on the store’s own domain, on a server TagVolt manages.
- 01 / 04 Shopper’s browser
A sale happens.
A shopper pays for an order. The store’s page records the purchase and sends it to the store’s own tracking address, not to a third-party server.
- 02 / 04 track.store.com
It lands on the store’s own domain.
The address belongs to the store, so ad blockers and browser privacy limits treat it as part of the site. The event arrives whole.
- 03 / 04 TagVolt server
TagVolt cleans it up.
Consent is checked, personal details are hashed, expired click IDs are restored and a unique ID stops any platform counting the sale twice.
- 04 / 04 GA4 · Meta · Google Ads
Every platform sees the sale.
The finished event goes server to server. Ad platforms get complete conversions and optimize toward real buyers.
Browser
track.store.com
TagVolt server
Ad platforms
The collection point belongs to the business. The server behind it is run by TagVolt.
Hosting, scaling, security and uptime are handled around the clock. No GCP project, no containers, nothing to be on-call for.
Capabilities
All the power.
None of the plumbing.
In setup order, from the first container to the last delivered conversion. Every layer of server-side tracking is handled, so teams ship tracking, not infrastructure.
Why TagVolt
Built for the people who own the data and the ones who run it.
The same stream of events, read two ways. Switch views to see what each team gets.
For agencies
One workspace.
Every client.
TagVolt is built for the people who run tracking for everyone else. Spin up containers per client, share access with your team, and roll it all into a single, predictable bill.
The trade-off
Same sGTM underneath.
None of the fine print.
Every host runs Google’s server container. The difference is everything around it: who watches it, who updates it, and how much of your own data you get to see.
CapabilityOthersTagVolt
Fine print elsewhere. Standard here.
Pricing
Pricing built for
From a single free container to agency scale. Pay for the requests and containers you use, nothing else.
View plans & pricing See every tier and what's included. Starts free, no card required.
Every plan includes Managed server-side GTM hostingCustom domainGlobal CDNSSL
Tracking checker
Is your tracking leaking?
Point it at your store. A real browser loads it once and prints an itemised receipt of every integration it saw, and everything it could not see. Your result is free; the full report is one email away.
TagVolt READY